BOOKWORM’S BOOK REVIEW: START with WHY, by Simon Sinek

Awhile back I saw an 18 minute TedTalk ‘Youtube’ video by this New Yorker named Simon Sinek, talking about his concept “Start with Why”.  In a way it changed my whole perspective on life.  I was just starting marketing my book, and the guy said, “If you want people to support you and follow you in whatever you do, tell ’em why, and if your why matches their why, then they’ll help you.  They just can’t resist.

And if you tell them why, and your why is central to your life, and your passion, and your cause for action and being, you will just naturally flow into success in your venture, because that’s the way peoples’ hearts work.  All these are my words; his are much better stated; but it works anyway.  It’s because there’s just something going on in your heart that draws people to your idea, your cause, your passion, because you’re connecting with their cause and their passion.

He also talks about how this concept reorganizes your life so that what you DO begins to support your WHY, and it all becomes a unified force for good for you and for your followers.  Read the book and see if it doesn’t have a profound effect on your life too.

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